More than 20 leading brands marked their achievement of CCA Global Accreditation for Customer Experience© today at a celebratory event in Glasgow.
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Latest news, insight & opinion from CCA
CCA's events programme offers the latest case studies, research and expert insight to support customer service excellence.
Not surprisingly as we head towards the end of another busy year, many minds are already beginning to focus on plans and strategies for the new year ahead. We’ve been consulting with lots of leading brands in our network over recent weeks and t...
Titanic Belfast has been crowned best tourist attraction in the world. The museum, which opened in 2012, staved off competition from Ferrari World in Abu Dhabi, the Las Vegas Strip and Peru's Machu Picchu to clinch the accolade at a ceremony for the ...
Anne Marie is enjoying a well-earned holiday this week so thought we’d share with you an update from Anne Marie via our Research Institute discussing new, original research we have just complete in partnership with Kura. A recipe for futu...
There was a distinct winter chill surrounding the new Chancellor’s Autumn Statement with 'severe weather warnings ahead' by the Office of Budgetary Responsibility (OBR) as they forecast dire consequences post Brexit. I suspect no one, not e...
There are only two little words to say as we closed CCA Convention 2016 in the wee small hours of last Thursday night; Thank you! To our delegates over two days and two nights; all 600 in total whose enthusiasm and participation was a testamen...
There are only two little words to say as we closed CCA Convention 2016 in the wee small hours of last Thursday night; Thank you! •To our delegates over two days and two nights; all 600 in total whose enthusiasm and participation was a testament...
An old saying, reminding us of the importance of listening, seems to have a renewed critical relevance given recent political events in the UK, in the USA and for imminent elections in other European countries. We have a tsunami of pollsters, 'comme...
This week we have been overwhelmed with submissions from organisations in response to our call for Customer Service Heroes campaign (link) in advance of CCA Convention which is only two weeks away (and counting!) What’s striking apart from the...
This week we have been overwhelmed with submissions from organisations in response to our call for Customer Service Heroes campaign (link) in advance of CCA Convention which is only two weeks away (and counting!) What’s striking apart from the...
This week we have been overwhelmed with submissions from organisations in response to our call for Customer Service Heroes campaign in advance of CCA Convention which is only two weeks away (and counting!) What’s striking apart from the vol...
Remember that song? Ok you might be too young but the title is so relevant in our pressured lives where things are reduced to tweet-sized interactions. Just this week there have been three separate items in the news about the NHS, each focussing o...
This has been one of those weeks as they say, a combination of upgrading everything in the CCA office to Windows 365 and bravely upgrading to the new iPhone iOS. It's fair to say that I feel forced into becoming left-handed with my right-hand firmly ...
Research released this week from Exeter University claims that the humble cod develops 'regional accents' to help them understand fellow cod, and continue to mate when in new waters away from home territory. Sound fishy? Underwater microphones r...
Imagine you were part of the interview panel to decide whether Hillary or Donald got the job of CEO of USA? As the biggest leadership role on our planet, the end of interview wrap up discussions would be fascinating. ‘Hillary has certainly g...
This week the National Autistic Society let shoppers in Glasgow experience what it is like to be autistic in a crowded area, using augmented reality glasses. It's part of a nationwide campaign to raise awareness of life with autism from those wit...
This is of course the strapline used by leading entertainment company Sky, providing a focus for them in content creativity, customer, employee and stakeholder engagement. It was certainly visible at our final 2016 CCA leadership forum on Wednesday, ...
Back in 2013 Richard Branson said, 'Business is simply making other people's lives better. If you have an idea where you think you can do this, then you have a business. Just try and make it work'. These words are powerful motivational ones indee...
This week saw NASA astronaut Kate Rubins carry out a DNA sequencing test in space for the first time. Called Minion, the device, which was developed in the UK, could help astronauts diagnose illness in space and allow them to identify disease-causing...
Oh dear what a mess Jeremy Corbyn has got himself into this week with the spat over whether he really needed to sit on the floor on a Virgin train, or whether his claims were inflated for political effect. Ironically the channel on which he chose ...
Exam results fever hit again this week as the A-level results were issued. Students celebrated, and perhaps commiserated, as the results were announced whilst their Scottish counterparts were a week earlier. As is regularly the case, every year ...
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