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Exploring how recruitment and onboarding are evolving as customer service roles change, with a focus on the skills, assessment and support needed to help new colleagues succeed through their first 90 days.
The independent standard-setting organisation for customer excellence
CCA Global defines what good looks like in customer operations — setting standards, independently assessing performance and bringing together research, evidence and industry experience to shape thinking on what comes next.
For over 30 years, CCA Global has worked with leading organisations to strengthen their capability, improve performance and deliver better customer outcomes.
30+ Years
Advancing customer excellence
Independent
Standards governed with integrity
Cross-sector
Trusted by leading organisations
Industry-informed
Grounded in evidence and experience
CCA Global advances customer excellence through four connected areas:
Standards
Setting the standards for customer excellence
Insights
Turning insight into better decisions
Network
Progress through shared experience
Recognition
Recognising those who raise the standard