CCA Global Standard provides formal accreditation to customer service/sales operations regardless of location, size or operating model.
Organisations use accreditation to progressively align the vision, values and purpose with the talent available and the strategy employed to meet the shifting demands of customers.
There has never been a greater need than now for the industry to reflect on how teams work to understand vulnerability, homeworking, employee engagement, customer engagement and wellbeing. CCA Global Standard© helps to address problems by bolstering guidance to support new ways of working.
"We used an online collaboration tool for all the evidence which the assessor was able to access in advance and review prior to assessment days ... this made the interviews much more focused and the whole thing worked really well"
CCA Accredited Member, December 2020
Andrew Bartlett, CEO of Advice Direct Scotland talks to CCA about the impact of the pandemic on consumers.
Read moreCCA Global Standard Accreditation is awarded by industry peers who have led the accreditation of their own customer functions.
Read moreFind out what's happening with CCA Global Standard©
CCA Global Standard provides formal accreditation to customer service/sales operations regardless of location, size or operating model.
People's Postcode Lottery share the benefits to the organisation from CCA accreditation
The current situation is an ideal time to use CCA Global Standard© to provide reassurance to business leaders and to colleagues that the organisation is complying with industry best practice and is committed to putting colleague and customer needs first.
2020 has proved a remarkable year for all of our members. Customer service delivery and customer experience models have been severely tested as this pandemic played out. But the industry has risen to the challenge and is providing customers with sound gui
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