CCA Global Standard© is a progressive industry accreditation which measures an organisation's customer service strategy, helping to raise the bar and develop a consistent approach to operational excellence.

Operational Excellence

CCA Global Standard© is designed by industry, for industry. It assesses the processes, planning, implementation and development of customer service operations regardless of size, location, sector or model.

Organisations use accreditation to progressively align the vision, values and purpose with the talent available and the strategy employed to meet the shifting demands of customers.

There has never been a greater need than now for the industry to reflect on how teams work to understand vulnerability, homeworking, employee engagement, customer engagement and wellbeing. CCA Global Standard© helps to address problems by bolstering guidance to support new ways of working.

Important Accreditation Updates

Virtual Assessments - what our members are saying:

"We used an online collaboration tool for all the evidence which the assessor was able to access in advance and review prior to assessment days ... this made the interviews much more focused and the whole thing worked really well"
CCA Accredited Member, December 2020

How can we best support vulnerable customers?

15 December 2020 Industry news

Andrew Bartlett, CEO of Advice Direct Scotland talks to CCA about the impact of the pandemic on consumers.

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Head of Business Excellence joins CCA Global Standard Review Board

29 October 2020 Industry news

CCA Global Standard Accreditation is awarded by industry peers who have led the accreditation of their own customer functions.

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Many brands use CCA Global Standard© to improve performance and demonstrate a commitment to employees, customers and stakeholders alike. We work together to achieve the accreditation, offering support and guidance as and when required throughout the entire process.

Contact us to find out more

For more information on CCA accreditation, or if you have any other questions, please don't hesitate to get in touch

Recognising and Celebrating Success

Accredited organisations understand the importance of recognising the great work which takes place in today’s customer service operations.
Recognising and celebrating this success is important, whether in-person, at a formal event, online or by sharing experiences and contributing through presentations, case studies, discussions or debates.

Latest accreditation news & resources

Find out what's happening with CCA Global Standard©


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