From transformational change within their Customer Hub to award-winning leadership and a clear long-term strategy, Places for People is setting a benchmark for customer service excellence across the sector.
CCA Global Accreditation for Customer Experience©
Define what good looks like. Apply it with confidence. Achieve recognised accreditation.
CCA Global Accreditation recognises organisations that deliver consistent, high-quality customer experiences underpinned by effective customer operations.
It provides independent assessment of organisational performance identifying strengths, highlighting areas for improvement, and enabling clear action.
25+ Years
Experience supporting customer operations in collaboration with industry.
Global Reach
Adopted by organisations across the UK, Ireland, and internationally.
Proven Standards
Reflecting evolving customer expectations, technology, and ways of working.
CCA Global Accreditation for Customer Experience© recognises organisations that deliver consistent, high-quality customer experiences underpinned by effective customer operations.
It provides independent assessment of organisational performance identifying strengths, highlighting areas for improvement, and enabling clear action.
Built on the original CCA Global Standard launched in 2001, it has continuously developed over 25 years in collaboration with industry, to reflect evolving customer expectations, technology, and ways of working.
Adopted by organisations across the UK, Ireland and internationally, CCA Accreditation enables performance benchmarking and delivers recognised, independent validation.
A Pathway to Excellence
1
Build Capability
CCA Certified CX Practitioner©
A structured, workshop-based programme that develops understanding of what good looks like in high-performing customer operations, based on the CCA Standard.
Designed to build internal capability and prepare individuals to lead or support accreditation.
2
Apply and Embed
CCA Accreditation Journey
A structured process to assess organisational performance, review current practices, and embed best practice across customer operations.
3
Achieve Recognition
CCA Accredited Organisation
Independent validation that an organisation meets the CCA Global Standard, supported by clear benchmarking and recognised industry credibility.
Accreditation Pathways
Customer Experience© v9.0
Assesses delivery across leadership, operations, and performance management.
- Structured framework for improvement
- Independent assessment and validation
- Benchmarking against best practice
Learning & Development©
Focuses on developing people—building the skills required to deliver strong customer experiences.
- Strengthen team capability
- Align L&D with business goals
- Measurable impact on people investment
What Accreditation Delivers
Performance & Efficiency
Improved operational effectiveness and greater consistency in quality.
Customer Outcomes
Enhanced experience and stronger alignment with expectations.
People & Culture
Stronger engagement, leadership, and clear standards.
Strategic Direction
Insight into strengths/gaps and clear priorities for investment.
Who It’s For
CCA Accreditation is designed for organisations that:
- Want to understand performance against recognised standards
- Are seeking to improve service quality and operational performance
- Are undergoing change, growth, or transformation
- Want independent validation of customer experience capability
Start Your Accreditation Journey
Whether building internal capability or progressing towards accreditation, a clear and structured pathway is available.
- Explore the CCA Certified CX Practitioner©
- Start the accreditation journey
- Understand what accreditation would involve for your organisation
Trusted by leading organisations across the UK and beyond
Latest accreditation news & resources
Find out what's happening with CCA Global Standard©
Allied Celebrates over 15 Years of Excellence with CCA Global Accreditation for Customer Experience©
CCA congratulates Allied for being a consistent leader in customer service - not only maintaining high standards, but raising them year after year. Their long-standing accreditation journey is a testament to the power of continuous improvement, strong lea
While AI may be reshaping how we deliver service, the why behind great experiences hasn't changed. Large, well-known brands have a real opportunity - and arguably a responsibility - to lead by example. To set the bar high and show that doing right by cust
We are proud to celebrate the outstanding achievements of Coventry Building Society, a long-standing and valued member of CCA Global. Their recent wins at the CCA Excellence Awards in Glasgow (April 2025) highlight not just individual brilliance, but a wi