Discover why leadership resilience is becoming a strategic priority in customer experience and how CCA Inspire helps leaders navigate change with confidence.

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Working alongside Smartnumbers, specialists in fraud prevention and trusted communications, we're bringing together organisations from across the CCA community to build a clearer understanding of the capabilities that help organisations protect customers

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What makes a good leader? Is it bravery, compassion, innovation, inspiration?

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The ability to harness advanced technologies like AI is crucial for maintaining a competitive edge. This report offers a perspective on why some companies excel in adopting advanced technologies while others lag behind.

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The technology works. Large language models can draft legal contracts, write code and synthesize research at speeds no human team can match. But those gains are not showing up in the bottom line.

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Super-powered customers expect seamless, AI-driven service. Learn how organisations are redesigning customer experience for the agentic consumer and hybrid future.

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Future customer contact success requires investing in resilient leaders, not just tech. Leaders must balance AI adoption and workforce transformation while supporting staff to ensure great customer experiences.

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A weekly reflection from Sharon Johnston, exploring the questions, challenges and opportunities shaping customer experience, leadership and organisational change.

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The latest CCA AI Transformation Forum, kindly hosted by The Very Group in Liverpool, brought together senior leaders from customer operations, digital transformation and AI to explore one of the defining challenges facing organisations today: how to move

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Developed with leading financial services organisations and supported by Smartnumbers, the new framework helps organisations assess and strengthen the operational controls, people and processes that reduce fraud risk and de-risk live customer interactions

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The conversation continues - What we heard

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A weekly reflection from Sharon Johnston, exploring the questions, challenges and opportunities shaping customer experience, leadership and organisational change.

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The latest CCA Women in Leadership Network brought together members for an open and collaborative discussion exploring modern leadership, personal growth, and the opportunities and challenges presented by artificial intelligence.

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The May Coffee Club brought together customer service leaders to explore a challenge that many organisations are currently grappling with: how to effectively measure performance across chat and messaging channels.

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This report explores how fraudsters are industrialising their operations and using the contact centre as a critical entry point.

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This report focuses on the role of the telephony channel in insurance fraud. It explains how fraudsters target insurers across the policy and claims lifecycle, and how greater visibility of caller activity can reveal behavioural and intent signals that ar

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This guide looks at how organisations can use contact centre intelligence to detect fraud earlier, disrupt organised crime networks and better protect customers.

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One month on from the CCA Global Annual Convention 2026, new delegate poll findings reveal an industry entering a more mature phase of AI and organisational transformation. While innovation and automation remain high on the agenda, the results highlight g

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