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Latest news, insight & opinion from CCA
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What customers really want

Who wouldn’t want to be a mind-reader? Wouldn’t it save all the expense and time we currently devote to extensive structured customer feedback research? Or maybe we need to consider other ways to get inside the heads of our customers? ...

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CCA on the road!

It’s been another busy week at CCA with lots of information sharing and thought-leadership discussions both across the country and across the Atlantic! I was delighted to present yesterday at Verint’s Global Sales Kick-Off event in Atlan...

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Too much data - too little insight? Unlocking customer insight was the theme of our Customer Experience Council dinner in London on Wednesday night this week. Hosted by David Parcell, MD at Verint, the discussion was extremely lively with lots of di...

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