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Culture of AI Benchmark Report

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State of AI Adoption and Culture Readiness in Europe

The ability to harness advanced technologies like AI is crucial for maintaining a competitive edge. McKinsey has estimated generative AI could add between $2.6 and $4.4 trillion to the global GDP. For some perspective, the UK GDP in 2022 was just under $3 trillion. However, the true differentiator lies not just in the technology itself, but also in the cultural readiness of an organisation to embrace and leverage these innovations.

This report offers a perspective on why some companies excel in adopting advanced technologies while others lag behind. We explore the  cultural readiness of European companies for AI adoption, drawing on our extensive research and interviews with leaders from 40 large European enterprises, collectively representing $1.3 trillion in revenue and over 3 million employees. These influential organisations shared their experiences with advanced technologies and the cultural elements essential for embracing disruption and leveraging technologies like generative AI.

By focusing on the human aspects of technological change, this report provides actionable insights for European companies to close the gap
on the growing technical debt they are creating when compared to other competitive regions in the world.

 

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