CCA Benchmarking: CX - We know where the future is at but how do we get there?
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SHARE YOUR VIEWS IN THIS NEW PIECE OF RESEARCH!
Understanding how your organisation connects and relates to customers requires different thinking. Capturing customer feedback regarding your organisation, product, or service, and using the insights to help create and improve customer experience will be critical for the voice of customer to lead successful and meaningful change.
Using this survey, in partnership with HGS, we want to understand your approach to listening to voice of customer, the strategic influence of customer service and CX in your organisation, and how you measure success.
Customers have both been pushed and have pulled us to meet their rising and adapting expectations over the last 10 years. We have an opportunity to affect real change as we work towards a post-pandemic future. The ‘roof is off the house’ and we have the chance to move the walls to better accommodate shifting requirements for both businesses and customers.
All responses will be treated in the strictest confidence and no individual comments will be shared without express, prior permission.
The survey should take around 10 minutes to complete. Thank you in advance for your time and we will be sharing the results in the coming weeks.
To receive a copy of the results, please complete your details on the form.
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Pauline Cochrane
T: + 44 141 564 9010
E: pauline.cochrane@cca-global.com
About CCA
CCA is the professional body for leading brands in customer experience, challenging and connecting public and private sector organisations to become world class. With more than 25 years’ experience, we are firmly recognised as the trusted reference for research, analysis and expertise. Our work with operators, BPO & shared service providers and vendors ensures we retain our position as the definitive source within our market-place.
Most people within our network are actively considering the best model to deliver a better customer experience and to drive more profitability from customer interactions. Our agenda for 2023 will support this challenge providing our customers with the information and data they need to make informed decisions around the future of their business. For further information visit www.cca-global.com