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CCA Rewind

This summer we're rewinding the clock to celebrate the stories, milestones and brilliant people who've been inspirational in shaping customer service and CX.

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Telephone numbers - hide and seek?

I was drawn to a headline in Wednesday's 'I' newspaper which read: “How to raise GDP? pick up the phone!” The writer makes a cogent plea on behalf of frustrated consumers who are increasingly infuriated by organisations which require them...

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To IVR or not to IVR?

“I'm not a Luddite; I don't rage against the machine; and I've always argued that the digital age is making life better in almost every way. But there are some things even in the 21st century that humans still do better than robots” . Th...

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