How to handle increased customer vulnerabilityCCA PARTNERS
In our previous blog, we discussed how both organisations and individuals alike will have the responsibility to identify potential vulnerable customers and to ensure that they receive the necessary support and guidance.
So, with a changing landscape, how do you identify a “vulnerable” customer? Many of your customers that are experiencing issues may not be easily identifiable as vulnerable and, similarly, some individuals will not want to be identified as this. The fair treatment of vulnerable customers is not a tick-box exercise; rather, it is something organisations need to integrate into their teams and processes.