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The Friday Question: Are we giving enough attention to what's already great?

08 October 2026

We spend a lot of time talking about transformation, performance and what needs to improve. Do we spend enough time recognising what is already excellent and the people behind it?

Emotion - Establishing emotional connections with customers: What brands need to know

07 April 2020
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Understanding how to leverage human brand attributes to cultivate emotional connection opens up vast potential for brands. This report explores the importance of emotion in CX communications, and how emotion can be used to improve the customer experience.

What's On

Latest news, insight & opinion from CCA

Filtered by

The Friday Question: Are we giving enough attention to what's already great?

Emotion - Establishing emotional connections with customers: What brands need to know

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