CCA Coffee Club – UNDERSTANDING REASSURANCE DEMAND
Join us for this month’s CCA Coffee Club as we focus on reassurance demand - what it is, why it’s increasing, and how it shows up in organisations today.
In times of uncertainty, change, or ambiguity, people naturally seek reassurance. This demand can influence behaviour, decision-making, confidence, and trust - often in subtle but powerful ways. When reassurance demand is high, leaders and organisations can find themselves responding to constant questions, hesitancy, or dependency, without always addressing the root cause.
In this session, we’ll explore what reassurance demand really means in practice, how to recognise it, and how organisations can respond in ways that build confidence rather than reliance.
Discussion questions we’ll explore include:
- What is reassurance demand and what triggers it?
- How does reassurance demand show up in teams, leaders, and organisations?
- What are the risks of responding to reassurance demand in the wrong way?
- How can leaders provide reassurance while still encouraging autonomy and confidence?
- What practical actions help reduce reassurance demand over time?
- What tools can better support advisors to respond to this?
- How can leaders use reassurance demand to support customer journey redesign?
Come ready to share your perspectives, experiences, and examples and to hear how others are approaching these challenges. We look forward to a thoughtful and engaging conversation.
Please use the above link to register your interest in particpating.