NEW YORK, July 08, 2022 – EXL [NASDAQ: EXLS], a leading data analytics and digital operations and solutions company, today announced that Inbound Media Group, a digital marketing agency focused primarily on customer acquisition in the Medicare and Insurance space, has joined its Analytics business. With this addition, EXL expands its capabilities in digital direct-to-consumer marketing by adding proven performance marketing, lead generation and customer engagement capabilities to its suite of end-to-end marketing solutions, proprietary data sets and robust consumer analytics. 

“The ability to decode detailed customer journeys and engage at the optimal moment via the right channel with the best offer has become critical for businesses in every industry as consumers push further into digital-first interactions for everything from shopping to self-service support,” said Vivek Jetley, Executive Vice President and Global Head of Analytics at EXL. “By pairing our rich data and best-in-class analytics with Inbound Media Group’s highly successful approach to performance marketing, we are able to give our clients a complete, end-to-end solution for driving hyper-personalized customer acquisition and engagement at scale.”

“Direct-to-consumer is one of the fastest growing channels with consumers increasingly shopping for and purchasing health insurance online,” said Anita Mahon, Executive Vice President and Global Head of EXL Health. “Inbound Media Group joining EXL builds on our strengths leveraging data, predictive models, proven targeting methods, and turnkey execution to bring carriers together with high-intent consumers in an efficient way, leading to improved lead quality, higher conversions, and better return-on-marketing investment.” 

EXL has pioneered a data-led approach to direct marketing rooted in using real-time data and analytics to anticipate burgeoning market trends and power smarter, enterprise-wide business decisions. Leveraging high frequency, granular, non-traditional data elements that incorporate everything from consumer shopping patterns to macroeconomic trends to mobility data, EXL’s marketing analytics have been used by many of the world’s top brands in insurance, financial services, healthcare and other industries to optimize consumer engagement. Inbound Media Group complements these strengths with targeted customer acquisition and lead generation strategies and solutions that connect with high-intent, online consumers. 

“Successful lead generation and customer engagement in the current marketplace is all about producing the highest quality leads possible while cultivating a deep understanding of the art and science of the consumer experience,” said Sean McCormick, Inbound Media Group CEO. “EXL’s industry-leading, data-driven approach to tracking customer journeys, combined with our best practices for building effective campaigns, will create the perfect formula for brands across industries.” 

Inbound Media Group will become part of EXL’s Analytics business. Terms of the transaction have not been disclosed. For more information about EXL’s data-led marketing solutions, please click here