Born between 1981 and 1996 and numbering over 75 million, millennials have become the largest demographic group in the US, according to the Brookings Institution. 
Millennials are better educated than any other group and are entering their prime earning years. Banking, financial services, and insurance companies—broadly referred to as BFSI firms or financial institutions (FI) in this article—which acquire and expand wallet share with this group, will be positioned for market dominance in the new decade, while others will be left in the dust!