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Today’s consumers aren’t just customers; they’re also innovators. With technology at their fingertips, they’re forever experimenting with how they find and consume products and services. They want unlimited choices and unparalleled convenience, and the interactions consumers have with your organisation become even more important to them.

This is the Experience Economy. Whether B2B or B2C, this transformation in how consumers interact with brands—and cultivate personal relationships with them—requiring organisations to reimagine everything from their marketing and sales strategies to their revenue models.

This is where Oracle can help. Oracle has created a customer experience cloud platform that helps organisations understand who their customers are and how they interact. Using artificial intelligence, organisations can Instantly recognize key characteristics about their customers, and then immediately present highly personalised offers tailored to their interests in the precise moments they’re most likely to buy. This will be your Competitive advantage.

Ready to dive into the Experience Economy? Visit


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