The CCA Raising the Bar Summit is CCA Global’s flagship event celebrating excellence in customer experience, service delivery, and organisational engagement.

Bringing together accredited members, award winners, and senior industry leaders, the Summit explores what truly differentiates high-performing organisations and how they sustain motivation, performance, and trust across their entire workforce.

Set against a backdrop of rapidly evolving customer expectations, hybrid working models, and accelerating digital and AI adoption, the day will showcase how leading organisations are raising standards in culture, leadership, and service excellence.

Through inspiring keynote speakers, practical case studies, and candid peer discussion, attendees will gain fresh insight into what “great” looks like today and how organisations can sustain it into the future.

Why Attend

Attendees will gain:

  • Insight from senior leaders shaping the future of customer experience and workforce engagement
  • Real-life case studies from CCA accredited and award-winning organisations
  • Practical leadership perspectives on culture, motivation, and performance
  • Opportunities to connect with peers, innovators, and partners across the industry

Programme Highlights 


Industry Keynote: Greg Reed, Chief Executive - Places for People

Purpose in Action: Building Communities that Thrive 

A personal and practical perspective on leading with purpose, building trust and engagement, and creating communities that thrive through periods of challenge and change.
Greg will explore how aligning values, people, and purpose can drive both business performance and positive societal impact.

 

Industry Keynote: Alan Stott, Director of Customer Service - Virgin Media O2

Empowered People, Exceptional Experiences

How Virgin Media O2 is reimagining employee empowerment and customer excellence through culture, connection, and digital capability.

Alan will share lessons from the organisation’s journey and what other leaders can learn from their approach to building engaged teams that deliver exceptional customer outcomes.

 

Leadership Panel: Raising the Bar - What "great" looks like now 

Senior leaders from CCA Accredited organisations and Award winners discuss what it takes to sustain excellence in today’s environment.

Topics include:

  • Sustaining engagement as employee and customer expectations rise
  • The role of visible, authentic leadership in building trust
  • Embedding recognition and continuous improvement into culture
  • Measuring the impact of engagement on performance and customer outcomes

 

Spotlight Case Studies: Excellence in Action

Two inspiring case studies from CCA accredited or award-winning organisations, demonstrating how leading organisations are delivering measurable impact.

These sessions will highlight:

  • Innovative approaches to employee engagement and service excellence
  • Tangible improvements in customer and operational performance
  • Practical leadership lessons and transferable insights
     
Leadership Panel: Culture as a Competitive Advantage

Senior leaders and CCA partners discuss the evolving relationship between technology, leadership, and workforce engagement.

Topics include:

  • The future of engagement in AI-augmented environments
  • What motivates and retains the next generation workforce
  • Building resilience, belonging, and shared purpose in distributed organisations

 

Convention Pricing

 

Included in 
Membership

Rate until
end June 

 Rate from 
1 July
Platinum & Accredited Members  2 passes 

£299 

 £349 
Members  1 pass  £349  £399 
Non members  n/a  £699  £799 
BPO/Outsourcing  n/a  £799  £899 
Consultants  n/a  £799  £899 

 

NB Prices displayed are exclusive of VAT

Book your Place

Join senior leaders, innovators, and peers for a day of insight, inspiration, and practical learning.

Secure your place at the CCA Raising the Bar Annual Summit 2026.