Future Scenarios Full Report

Making decisions in an age of chronic uncertainty.

In the wake of the pandemic, we will accelerate pace with a progressive programme of future scenarios. The purpose of these future scenarios sessions is to collaborate about what we know, challenge some assumptions, confirm successes, and take away some real-time nuggets to help nudge your own brands to a better future as we navigate our way out of and seize opportunities from a difficult and disruptive period.

The report contains the following chapters:

  • Chapter 1 - A Matter of Perspective: Shifting Customer Expectations
  • Chapter 2 - ICYMI - Our World of Work is Changing
  • Chapter 3 - Let's Talk About Leadership...
  • Chapter 4 - #Reset - Customer Service in 2025

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