As operating models change and organisations adopt new technologies and ways of working, having a clear and trusted definition of excellence has never been more important.


Join CCA for the official launch of the CCA Global Standard V9 and a content-rich day exploring what excellence now requires across:

  • Operational Excellence

  • Workforce Excellence

  • AI & Digital Capability

  • Fraud, Risk & Customer Protection


​Hear directly from organisations using CCA standards and frameworks to identify gaps, strengthen performance and support continuous improvement. Through practical case studies, expert insight and an interactive diagnostic session, you will have the opportunity to consider where your organisation is performing well—and where greater focus may be needed.


Join us to help define what excellence looks like in a changing world.

 

About CCA Global Standard

CCA Global Standard is the ninth evolution of CCA’s independently governed framework for customer excellence. Developed over more than 25 years, the Standard continues to evolve alongside the industry reflecting changing customer expectations, new operating models, advances in technology and the growing importance of leadership, workforce capability, trust and responsible innovation.

Version 9 provides organisations with a clear and contemporary definition of what good looks like across customer operations. It is designed not simply to recognise achievement, but to help organisations assess current performance, identify gaps and priorities, and embed continuous improvement as their people, services and operating models continue to change.