CEO Blog

Wow - what a week!

Anne Marie Forsyth, CEO, CCA


It's been another busy week at CCA with our People & HR Forum at CCA HQ, Thought Leadership Forum in Amsterdam hosted by Poly and our first ever organisation to achieve accreditation to the new version of CCA Global Standard©. Have a watch of my vlog to find out the details.


About The Author

Anne Marie Forsyth, CEO, CCA

Anne Marie Forsyth is the UK's foremost recognised customer service expert. In two decades of leading CCA, she has developed the organisation into an influential outward-looking and futures-focused organisation with a highly-regarded independent research unit at the heart of its operations. CCA has developed a unique repository of almost 20 years' worth of data, industry insight, analysis and research. She is a highly accomplished media commentator, in demand as an international speaker, and represented the UK in negotiations to create an EU-wide customer care standard. She created and chaired CCA's UK Industry Council Leadership Forum, an influential group of strategists and experts which leads CCA's research agenda. More than 45 leading organisations from all sectors of the economy form CCA Industry Council and account for c30% of the overall service activity in the UK. The group's objective is to inspire and innovate a change in approach to ensure the customer is placed at the heart of the enterprise. CCA has a growing international agenda with new partners measuring themselves against CCA Global Standard©, which is the recognized benchmark in the UK. A graduate of Strathclyde University, Anne Marie began her career in Chartered Accountancy with Coopers & Lybrand and also had a successful marketing career for US multinationals, Johnson and Johnson, and in Europe, Phillips TMC.