Events

12/03/2019

CX Journey Mapping & IDEA Execution

CCA HQ, Glasgow

Set your challenges, map out a customer journey and then generate ideas through prototyping activities to solve customer problems. Using IDEA (Oracle’s open source innovation process that bridges the gap between CXJM and idea execution) this practical, interactive session will give you:

 

  • Hands-on experience to frame a business challenge
  • Consider a customer’s journey and their behaviours, attitudes and needs
  • Generate and validate ideas to deliver the desired result

 

You have challenges. You have a motivation to change. You need innovative ideas. But ideas not executed are a waste. Join others like yourself, who want to learn the methodology hosted by experienced facilitators. This workshop is fast-paced and uses fictional stories to help explain the mechanics and concepts behind the process.

 

Places are limited and offered on a first-come, first served basis to CCA members.

 

Register now using the form below.

 


Contact information

Sophie Connors
TEL: 01415649010

Venue

CCA HQ, Glasgow