CCA Research Council is a consortium of over 100 senior professionals from leading private and public sector brands. This group provides unparalleled insights into the latest views, sentiments, and perspectives of top executives, drawing from their experiences as both industry practitioners and consumers.
By leveraging this wealth of intelligence, CCA Research Council delivers invaluable insights that drive innovation and influence within customer service and CX. This collective expertise not only informs strategic decisions but also helps shape industry standards and practices, ensuring that CCA members remain at the forefront of customer service excellence.
As a leading authority, CCA Research Council fosters collaboration and thought leadership, developing best practices and innovative approaches. Its influential position plays a pivotal role in catalysing positive change and advancing the profession of customer experience management.