Financial literacy isn't static. It bends under pressure, erodes with age, and vanishes in crisis. Margaret had been with her bank for 37 years - confident, capable, in control. Then her husband died. Overnight she faced joint account freezes, pension transfers, and direct debits she didn't recognise. Her bank routed her through an automated system three times before a human picked up and asked her to verify details she couldn't recall.
Her story isn't rare. It's routine. Across UK banking, the gap between what your customers understand and what their circumstances demand is widening - and it's surfacing in six areas. Each appears distinct. Each is deeply connected.
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