CCA CEO Anne Marie Forsyth was involved in a radio day with Salesforce talking about new consumer research they have just conducted with YouGov which shows that customer attitudes to service are actually improving. We talked to a range of stations up and down the country all of whom were enthusiastic and encouraged by the findings.
More than 2,000 adults across the country were surveyed and in the main, findings were encouraging. However, there are still lessons to be learned by businesses as the results show that customer experience has become the defining line between companies that are struggling and those that are thriving. Some of the clips can be heard below.