When Best Practice Isn’t Best: What Should Customer Operations Really Customise?
Breakfast Discussion with Kura
There’s no shortage of customer experience best practice. But how much of it should organisations actually follow?
Every organisation has a different culture, customer promise and operating environment. So where does consistency create value – and where does it start to constrain it?
Join CCA and Kura for an interactive breakfast discussion bringing together senior leaders to share experiences, challenge conventional approaches and explore what customer operations should genuinely customise.
We’ll be joined by Owen Campbell, CEO of Kura, who will share a short perspective on where a more bespoke approach can deliver better outcomes – and where customisation can simply add unnecessary complexity.
The session will provide an opportunity to hear what leaders across different sectors and operating environments have tried, what has worked, what hasn’t, and where doing things differently can create better outcomes.
Wednesday 23 September | 09:30–10:30 | Raising the Bar Summit, Manchester
Places are limited to support an open and interactive discussion. Please use the REGISTER button above to confirm your place.
The breakfast discussion will be followed by the CCA Raising the Bar Summit. If you haven’t already registered for the Summit, click here to book your place for the full event.