CCA Global Accreditation for Customer Experience© is a progressive industry accreditation designed by industry, for industry. It benchmarks an organisation's customer service operation, helping to raise the bar and develop a consistent approach to continuous improvement and service excellence.

CCA Global Accreditation is a recognised award for excellence in customer service.

The latest version, Release 8.0, recognises the evolution of customer contact and the need for a more collaborative approach to customer experience.

CCA Global Accreditation provides independent review and benchmark of more than 40 business areas, including strategy, business policy, customer focus, employee engagement, corporate security, risk management, business performance and more.

Accreditation is an important demonstration of an organisation's commitment and accountability to customers and reinforces employee commitment to their role and responsibilities. As a seal of quality, it demonstrates consistency, competence and integrity.

CCA Global Accreditation identifies opportunities to raise the bar, improve the customer experience and show colleagues and customers alike that you are committed to industry standards.

Learn more about CCA Accreditation

CCA Global Standard Achievement Awards – April 2024

CCA Global Standard© is firmly established as industry’s recognised accreditation programme, demonstrating a professional commitment to customer service excellence.

Organisations make a long-term commitment to continuously improving customer experience by adopting CCA Global Standard© as a fundamental part of their core operating model.

CCA Global Standard Achievement Awards are presented throughout an organisation’s accreditation journey. The Bronze Award recognises 5+ years of continuous assessment and accreditation; The Silver Award for 10+ years and finally the Gold Award recognising 15+ years.

Organisations that achieve CCA accreditation typically achieve some of the following benefits:

Consistency in approach in responding to customers regardless of geographic location

Raises the profile of customer-facing teams across the business

Demonstrates commitment to customer experience from the Board to front-line teams

Facilitates continuous improvement within the organisation

Demonstrates commitment to achieving industry standards

Pride and achievement for teams and individuals in high quality service delivery

Supports improved complaint handling and other process improvements

Identifies key business strengths and industry-leading practices

Accreditation is all about raising the bar. Hear from our customers why they chose CCA and what this means to them

Many brands use CCA Global Standard© to improve performance and demonstrate a commitment to employees, customers and stakeholders alike. We work together to achieve the accreditation, offering support and guidance as and when required throughout the entire process.

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