Leaders in the CCA network understand that delivering exceptional service is essential for building strong customer relationships. However, organisational politics can distract and erode trust among customers and employees.
Consistency in approach in responding to customers regardless of geographic location
Raises the profile of customer-facing teams across the business
Demonstrates commitment to customer experience from the Board to front-line teams
Facilitates continuous improvement within the organisation
Demonstrates commitment to achieving industry standards
Pride and achievement for teams and individuals in high quality service delivery
Supports improved complaint handling and other process improvements
Identifies key business strengths and industry-leading practices
Find out what's happening with CCA Global Standard©
Leaders in the CCA network understand that delivering exceptional service is essential for building strong customer relationships. However, organisational politics can distract and erode trust among customers and employees.
After an extensive industry-wide consultation involving over 50 senior leaders and a comprehensive pilot programme, the CCA Global Accreditation for Learning and Development© is now available.
CCA is launching a new standard for the use of AI and Gen AI in customer service and experience.
Since 2010, Associated British Foods has held the prestigious CCA Global Accreditation for Customer Experience©, showcasing their promise to deliver exceptional service to consumers, business customers, and wholesalers alike.
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