At the end of 2019, Ipsos asked people for their thoughts on the year and their predictions for 2020. Nearly two in three (65%) said they thought 2019 was a bad year for their country, but three in four (75%) were optimistic 2020 was going to be a better year for them. Few would have predicted that “self-isolate”, “quarantine” and “lockdown” would become part of our daily vernacular. The dramatic shift in consumer behaviour coronavirus has wreaked over 2020 has been mesmeric.

COVID-19 is a unique crisis in not only the health problems it creates, but also the associated financial problems.

We also find ourselves operating amidst a widening socio-political divide in some countries – and all of this is playing out against the backdrop of a long-term environmental crisis.

As part of a consultation session launching CCA's Future Scenarios project for 2021, Ben took us through the tumultuous journey of 2020, sharing how and what the implications mean for our immediate future and what the longer-term considerations are as we move forward to 2021 and beyond.