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Key objectives for 2012
Since 2005, our programme of work has grown extensively and our unique approach to gathering a wide set of views sets us apart from other industry-led initiatives. 


Our objectives for 2012 include: 

  • Build on our position as leading authority on the future of customer contact;
  • Extend the reach of our insight enterprise-wide to affect change;
  • Deliver value to individual participants and the industry at large;
  • Through collaboration and working together, create a vision for the future; and
  • Be recognised as a force for change


To achieve these objectives, we will focus our Research Programme on 4 key themes: customers, people, technology, operational performance and business success.